Active nutraceuticals are products that provides protection against chronic disease as well as provides physiological benefit. Active nutraceuticals are used to improve health, delay the aging process, prevent chronic diseases, increase life expectancy, and support the structure or function of the body. The active nutraceutical ingredients can be consumed through various foods such as dietary supplements, functional foods, and functional beverages. The major application of nutraceutical ingredients is seen in dietary supplements segment.
Many factors are helping to boost this market, such as increasing health awareness among people, increasing demand for healthy food, growing aging population who want to remain active and fit for day to day work, memory enhancement, joint strengthening, growing trends of well being and vitality among youth population. In addition, customization of active nutraceuticals as per different requirements of different age group of people is also one of the key factor supporting the market growth. Furthermore, many companies are focusing on developing different variety of active nutraceuticals in order to improve the market growth.
North America dominates the global active nutraceuticals market. Asia pacific region is expected to grow at the highest CAGR during the forecast period of 2018-2024 due to growing number of health conscious young people, shifting trend from taking vitamin supplements to meet the RDA nutrition towards overall improvement of health, increasing self-medication among consumers, easily availability of these product through traditional and online medical stores, increasing disposable income among people in these regions etc. Are influencing the market growth rate in Asia-pacific region.
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